Eric Johnson - Founders Group – Business Succession Planning, Transition and Exit Planning Valuation

Eric Johnson, Certified Founders Group Associate

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An Entrepreneur’s Business Succession Journey

About Eric

Eric Johnson
tel: (858) 455-1825


Eric Johnson has always been passionate about helping people. From an early age, he grew up in the home of a pastor where the core values of faith, integrity, and hard work were instilled from a young age.

Eric is specifically passionate about coaching people whose lives have become too busy or complex to focus on the integral details of financial planning. This includes business owners, pre-retirees, mid-career singles, and families. Or, like many of Eric’s clients, those that just didn’t have a solid relationship with their financial advisor and are looking for a fresh perspective.

Most importantly, Eric strives to make all of his clients feel comfortable, in an all-to-often uncomfortable process, by building relationships and working with them over time to make increasingly better financial decisions.

In the information-saturated environment in which we all live, it is imperative to remember what Napoleon Hill, the famous 20th Century Self-Help Author, coined:

“Knowledge is only potential power. It becomes power only when, and if, it is organized into definite plans of action, and directed to a definite end.”

ACTION is power. Eric is adamant that simple philosophies such as budgeting, being debt-free, and saving for the future, in conjunction with having a specific financial action plan is the key to wealth building.

Eric graduated from Vanguard University with a degree in Business-Organizational Management. Eric’s combined love for helping people and his business acumen led him to Trilogy Financial where company CEO, Jeff Motske, is also a Vanguard alum. In his free time, Eric loves spending time at Torrey Pines State Preserve with his wife, JoAnn, and two sons, Russell and Shane.


The SmartVestor program is a directory of investment professionals. Neither Dave Ramsey nor SmartVestor are affiliates of Trilogy Capital or LPL Financial.